Rosanna Inc
Product DevelopmentDescription
During my time at Rosanna Inc., I had the privilege of leading and project-managing a talented design team through the entire journey of concept development to product delivery across multiple seasons.
My role involved collaborating with the Creative Director to identify emerging and ongoing trends, transforming those insights into home goods items, primarily ceramics, that resonated with our target audience. I then worked with the design team to translate these ideas into high-quality, on-trend surface patterns, illustrations, typography, and packaging for both the company's core lines and exclusive product offerings.
I also managed the production timelines by liaising directly with overseas factories, maintaining a focus on high-quality production and timely delivery.
Please view the links in the ‘Related’ section for more projects relating to this position.
AgencyClientMy RoleArt Direction
Graphic Design
Packaging Design
Illustration
Project Management
Team Coordination
Creative Development
Team Creative Director Rosanna Bowles
2015 - 2017
TimeframeRelated 
Love Letters | Fall / Winter 2016
IncludesType design
Surface Design
Pattern Design
AboutPackaging Design
Production Design
The inspiration for this collection was taken from the ornate drop caps found in children’s books.
I designed the following letters: R, M, W, Y, C, F, D, J. As well as prepped both the surface design files & the packaging files for print.
Anything Goes | Fall / Winter 2016
IncludesIllustration
Surface Design
Pattern Design
AboutPackaging Design
Production Design
The inspiration for this collection was a glam, feminine party
I hand illustrated all of the textures using ink & brushes, scanned & designed each item; choosing the product shapes, colors & fonts. I also prepped both the surface design files & the packaging files for print.
Let’s Party | Spring / Summer 2016
IncludesType design
Surface Design
Pattern Design
AboutPackaging Design
Production Design
This collection was inspired by cheerful stationary designs and celebratory fun.
This collection as a group effort among the design team; my primary role was to create pattern designs & design several text based pieces. I also prepped both the surface design files & the packaging files for print as well as created the logo lockup for the collection.
