Description

During my time at Rosanna Inc., I had the opportunity to plan, coordinate & art direct multiple catalog photoshoots. This involved working closely with the Creative Director to translate their vision into reality.

I started with brainstorm sessions with the Creative Director which lead to research, creating moodboards, and collaborating closely with the Stylist to develop prop lists and a plan that stayed within budget for each photoshoot. I was also on set for the entirety of each photoshoot working closely with the Photographer and Stylist ensuring everything went smoothly: that all products were captured for both high stylized and conceptual arrangements but also ensuring that each product and it’s packaging was captured in multiple angles for the website. Sometimes this also included styling and directing models.

I then worked with the Photographer to ensure the photographs were edited to match the creative direction and also collaborated and provided feedback for the Catalog Designer as the created the catalog layouts.

Throughout the entire process I made sure that deadlines were met and the catalogs were designed, printed and in hand before the seasonal home goods conventions started.

Please view the links in the ‘Related’ section for more projects relating to this position.