Point Ruston Summer
Concert Series 2017
Collateral & branding, illustration, signage
and marketing for Point Ruston's 10 week
long summer concert series.
I incorporated a bright color scheme with bold, modern graphics and quintessential pacific northwest sea creatures (& monsters!) to create a bold, summery, family-friendly vibe that would grab and hold people's attention.
The print pieces were specifically chosen to appeal to the foot traffic that flows through Point Ruston an a daily basis - easy to pick up and grab and interesting enough to keep.
I also set up an Eventbrite event page, and created a social media campaign which including Facebook, Instagram, blog posts and email campaign.